Internet Branding

Monday, January 22, 2007

Domain tasting and Internet Branding

Internet Branding has been negatively impacted by people buying domain names to make money off web surfers who are looking for something and luring them in.  What happens is that people buy a website that has a keywork like verizonringtones.com or something and it actually is just a plain website that offers ads from Google or Yahoo or MSN etc and in turn the web site owner makes some money off these clicks.  What happens next is that the person returns their domain name within the 5 day grace period that ICANN allows and pays nothing in effect for what they did.  This has negative impacts on

brand names are suffering tremendously due to this shady practice—Sura K (Internet Branding consultant at suradesign.com)

and specially the online internet brand suffers significantly.  There are about 4 million of these dummy sites negatively impacting internet brand identity.

Domain tasting lately is being fought by Google, and we will see how things go.