Saturday, March 17, 2007
Is Branding more Important than SEO?
Which is more important? Branding or SEO. Well this depends if branding is considered part of SEO or if SEO is merely a way to extend the brand in a rapid manner. Internet Branding actually is a marriage of branding and SEO to form a powerful combination that enables the brand to spread at a high rate and allows for demographic and psychographic positioning of a brand in a very controlled manner. The debate however still exists over which one is stronger branding or just purely doing SEO. If done separately I feel branding is more important. One must keep in mind that branding is not only a logo or a website. A brand is what someone thinks of when they think of a company or person. It is the experience, the feeling, the service, and quality. Branding is a form of maketing and so is SEO.